Endorsements
Diljit Dosanjh’s Brand Collaborations
Aaho!! Music
In March 2019, Diljit collaborated with Aaho!! Music to launch their Punjabi-language music television channel, bringing the best of Punjabi music to a global audience.
- @aahomusic
- @aahomusic
- @aahomusic
Air Asia
In 2019, Diljit collaborated with AirAsia to launch their “Har Dil Bole Udippa” campaign, promoting affordable air travel and encouraging people across India to embrace the joys of flying.
- @flyairasia
- @flyairasia
- @airasia
Nestlé Bar One
Diljit’s partnership with Nestlé in 2018 involved promoting Bar One, with a fun and engaging campaign across social media that emphasized the energy and excitement behind the product, targeting young audiences.
- @nestlebarone
- @NestleIndia
- @NestleIndia
Beardo
In 2017, Diljit partnered with Beardo, a men's grooming brand, to promote their range of beard care products, highlighting his own grooming routine and encouraging men to take pride in their beard maintenance.
- @beardo.official
- @BeardoForMen
- @beardo.official
Bikaji
In 2024, Diljit Dosanjh collaborated with Bikaji Foods for their promotional campaign "Bikaji Khao London Jao". Diljit’s involvement highlighted his love for Bikaji snacks, with a focus on their authentic, flavorful products. The campaign was widely promoted across social media platforms.
- @bikajifoodsbkn
- @bikajifoods
- @bikajifoods
BoAt Nirvana
In 2020, Diljit Dosanjh became the brand ambassador for boAt Nirvana. The collaboration focused on their headphones and wireless earbuds, combining high- quality sound with Diljit’s energetic style and widespread appeal. The campaign highlighted the brand’s commitment to providing bass-heavy, rich audio experiences to its users.
- @boat.nirvana
- @RockWithboAt
Coca-Cola
Diljit’s long-standing association with Coca-Cola India began in 2015 and continued with campaigns like “Coke Tables” in 2022, which focused on bringing people together over a Coke and celebrating moments of joy and togetherness.
- @cocacola_india
- @CocaCola_Ind
- @Coca-Cola
CoinDCX
In 2021, Coindcx appointed Diljit as their brand ambassador for cryptocurrency trading, bringing Diljit’s widespread appeal to the world of digital finance and introducing many to the potential of cryptocurrency in India.
- @coindcxofficial
- @CoinDCX
- @CoinDCX
crocs
Crocs and Diljit collaborated in 2021 for a limited-edition Coca-Cola-themed collection of “Born To Shine” Crocs, promoting the fusion of both brands' iconic styles in a limited release.
- @crocsIndia
- @crocsIndia
EVEREST
Diljit Dosanjh partnered with Everest Spices to promote their Chhole Masala in a fun cooking video, highlighting the brand’s authentic flavors and versatility in cooking.
- @everestspices
- @everestspices
- @everestspices
fbb
In 2018, Diljit became the ambassador for FBB, promoting their latest collection through the “Style Se Dil Jeet” campaign. He encouraged fans to explore various fashion styles from casual wear to formal attire.
- @fbbonline
- @fbb_india
- @fbbonline
FILA India
Diljit partnered with FILA India in 2021 to promote their Motorsport Collection, aligning with the brand’s philosophy of effortlessly blending streetwear and fashion, while highlighting his influence on the youth.
- @filaindia
- @FILA_India
- @filaindiaofficial5546
Flipkart
Diljit Dosanjh partnered with Flipkart in 2022 as the brand ambassador for their fashion segment, bringing his vibrant style and mass appeal to promote Flipkart’s fashion and lifestyle offerings. The collaboration aimed to connect with younger, fashion-forward audiences, highlighting Flipkart’s wide range of trendy and affordable collections.
- @flipkart
- @flipkart
- @flipkart
Fruiticana
Diljit Dosanjh collaborated with Fruiticana, a Canadian-based grocery chain specializing in South Asian produce and goods, as part of a community-driven endorsement. His association with Fruiticana emphasized cultural pride and authenticity, strengthening the brand’s connection with Punjabi and South Asian audiences abroad.
- @fruiticanaheejaana
- @fruiticana
- @fruiticanachannel
Gionee
Diljit Dosanjh was announced as the brand ambassador for Gionee India in 2017, promoting their smartphones to young, tech-savvy audiences. His energetic persona and mass popularity helped Gionee strengthen its presence in regional and youth-driven markets across India.
- @gioneeindia
- @gioneeindia
- @gioneeindia
Jabong
Diljit teamed up with Jabong in 2017 for a music video collaboration titled “Tujhse Na Zyada Koi Tu Hai,” aligning with the brand’s “Be You” message and celebrating individuality through fashion.
- @jabongindia
- @myjabong
Alpenliebe Juzt Jelly
Diljit Dosanjh partnered with Alpenliebe Juzt Jelly to promote their “Shakum Shake” recipe campaign, encouraging families to add fun and flavor with Juzt Jelly.
- @alpenliebejuztjelly_india
- @JuztJellyIndia
- @JuztJellyIndia
Levi’s
Diljit Dosanjh collaborated with Levis on the “Dil-Luminati” collection for his tour. In 2025, he continued his role as the official ambassador, blending his signature style with Levi’s timeless fashion.
- @levis_in
- @levis
- @levis
Maggi
Diljit’s long-time love for Maggi noodles became a part of his brand endorsement in 2018, where he shared his personal story of cooking and his famous Maggi recipe video with his fans.
- @MaggiIndia
- @MaggiIndia
Mario
Mario Rusk collaborated with Diljit in 2023, as he promoted their range of rusks in a fun campaign titled “Rusks Jo Dil Jit Le”. Diljit’s x promotion resonated with his love for snacking and the brand’s authentic taste.
- @_mariofoods
- @_mariofoods
- @mario_foods
Mokobara
Mokobara, a luggage brand, collaborated with Diljit during the Dil-Luminati Tour to promote their stylish and functional travel bags. Diljit integrated their designs into his travels, contributing to a seamless travel experience.
- @mokobara
- @my_mokobara
Nanak
Diljit’s association with Nanak Foods continued in 2020 with several promotional campaigns, including Diwali and Valentine’s Day Specials. He featured their Nanak Paneer product in these campaigns, promoting their wide range of high-quality foods.
- @nanak_foods
- @nanak_foods
- @nanaktv
Oppo
OPPO India appointed Diljit as the ambassador for their Reno 4 Pro smartphone in 2020. Diljit promoted its rotating triple camera and innovative features, creating excitement for the tech- savvy youth of India.
- @oppoindia
- @OPPOIndia
RahoSafe
Raho Safe partnered with Diljit during the COVID-19 pandemic in 2020, promoting their hand sanitizer products through a campaign tied to Diljit’s song “Clash” from his album “G.O.A.T.”.
- @rahosafein
- @rahosafein
Samsung
Diljit’s collaboration with Samsung continued in 2020 with the Galaxy A80 smartphone campaign, highlighting the device's cutting- edge technology like the rotating camera and on-screen fingerprint sensor.
- @samsungindia
- @samsungindia
- @samsungmobileindia
Simplii FInancial
Simplii Financial partnered with Diljit in 2024, marking him as their first brand ambassador. The collaboration highlights Simplii's commitment to supporting new Canadians and international students, resonating with Diljit’s story of optimism, hope, and success.
- @simpliifin
- @SimpliiFin
- @SimpliiFinancial
Pro Kabaddi
Diljit Dosanjh became the brand ambassador for Pro Kabaddi League, promoting the traditional sport and engaging fans through the #AsliPanga campaign during Season 4.
- @ProKabaddi
- @ProKabaddi
- @ProKabaddi
Spotify
Diljit Dosanjh partnered with Spotify to bring his fans exclusive access to his music and playlist on the platform, connecting with millions of listeners worldwide.
- @spotifyindia
- @spotifyindia
- @spotifyindia6110
Tissot
Tissot collaborated with Diljit in 2019, showcasing their luxury watches, including the Tissot Seastar model. Diljit’s association with Tissot reflects his love for quality craftsmanship, style, and the brand’s commitment to timeless design.
- @tissot_official
- @tissot
- @tissot
Torex
Torque Pharma’s Torex Cough Syrup partnered with Diljit in 2020 for a co-branded campaign that emphasized the importance of hand hygiene during the COVID-19 pandemic, while also promoting their products in Diljit’s “Born to Shine” music video.
- @TorexSyrup
- @TorexSyrup
WhatsApp and Diljit teamed up in December 2022 to launch their Avatars feature in India. Diljit unveiled his custom avatar during a live performance in Mumbai, allowing fans to create and share their own avatars.
Durex
Durex partnered with Diljit during the Dil- Luminati Tour in 2024, creatively engaging fans through campaigns with fun phrases and playful marketing during his concerts across India.
- @Durex.India
- @DurexIndia
Jeevan Saathi
Diljit Dosanjh collaborated with Jeevansathi during his Dil-Luminati Tour 2024, promoting their online matrimonial platform and engaging fans through creative campaigns at his concerts.
- @jeevansathi_com
- @myjeevansathi
Lemonn
Lemonn partnered with Diljit during the Dil-Luminati Tour in 2024, adding a playful touch by featuring a performer dressed as a giant lemon in Diljit’s show.
- @LemonnHQ
- @LemonnHQ
Wok Tok
Diljit Dosanjh collaborated with WokTok during his Dil-Luminati Tour in 2024, promoting their Chowmein noodles and showcasing his love for their sauces in a fun backstage video.
- @woktok_in
- @woktok_in
zomato
Zomato Live and Diljit teamed up in 2024 during his Dil-Luminati Tour for a unique digital campaign, integrating exclusive content via the Zomato app, where users could interact with Diljit in fun and immersive ways.
- @zomato.live
- @zomato
Subway Surfers
In 2025, Subway Surfers launched an Indian edition of the game, partnering with Diljit Dosanjh to celebrate the launch with his track “Born to Shine”, blending the game’s style with Diljit’s energetic music
- @subwaysurfers
- @subwaysurfers
- @subwaysurfers