Brand Introduction
VOGE, as a high-end motorcycle brand of LONCIN MOTOR CO., LTD., was launched at the 15th CIMA（Chongqing International Motorcycle Trade Exhibition) on Sept.21st, 2018.
Facing the new market opportunities, today Loncin already has had the ability to manufacture high-end motorcycles, based on its technical precipitation in motorcycle industry for years, accumulated experience from deep cooperation with BMW,years of team building and financial strength of parent company.
Voge, built with heart by Loncin, is intended to offer consumers a fresh new choice in current consumption upgrading era and bring the world a sporty motorcycle brand, which is not only integrated fine-workmanship, exquisite and precise-control but also full of ultimate driving fun.
Brand Positioning
Sporty Motorcycle brand with Supreme Driving Fun
Brand slogan
VOGE motorcycle, Far & Beyond Quality
Brand Value
Brand Personality
Craftsmanship -temper the soul of “fine-workmanship”
Fine Control
Driving – Explore the way of “fine-control”
Fine Looks
Being extreme – carve the feeling of “exquisite”
Brand History
September 2018
The 16th China International Motorcycle Expo
Chongqing, China
At the 16th China International Motorcycle Expo, Loncin’s high-end motorcycle brand “VOGE” was officially launched, and the first motorcycle VOGE 300AC and the first500 double-cylinder street motorcycle500R were launched simultaneously, since then whole nation began a new era of large displacement
September 2019
The 17th China International Motorcycle Expo
Chongqing, China
At the 17th China International Motorcycle Expo, VOGE Motorcycle held a new product launch event, where VOGE500DS/650DS/ER-10 went on sale passionately
November, 2019
VOGE Brand and New Product Global Launch Event
Milan, Italy
VOGE Brand and New Product Global Launch Event was held in Milan, Italy
September 2020
The 18th China International Motorcycle Expo
Chongqing, China
At the 18th China International Motorcycle Expo, VOGE Motorcycle held the 2020 Launch Event with the theme of ‘Riding the wind and waves, aggressive VOGE’, where VOGE 300R/300RR was officially launched
September 2021
The 19th China International Motorcycle Expo
Chongqing, China
At the 19th China International Motorcycle Expo, VOGE Motorcycle brand strategy was upgraded, and VOGE 250RR and 525R went on sale
November 2021
LONCIN – VOGE Motorcycle First Culture and Art Festival
December 2021
Milan International Motorcycle, Cycling and Scooter Expo (EICMA)
Milan, Italy
VOGE debuted solemnly in Milan International Motorcycle, Cycling and Scooter Expo (EICMA)
March 18, 2022
Launch of new motorcycle
June 29, 2022
Xi’an International Motorcycle Expo
November 2023
Milan International Motorcycle, Cycling and Scooter Expo (EICMA2023)
Milan, Italy
The highly anticipated VOGE DS900X made its official debut, introducing a large displacement touring motorcycle with German engineering pedigree for an even more thrilling riding experience.
September 2023
VOGE 5th Anniversary Fan Festival
Chongqing, China
For five years, VOGE has persevered and received continuous recognition and encouragement. Looking ahead, we anticipate even more exciting moments.
November 2023
Milan International Motorcycle, Cycling and Scooter Expo (EICMA2023)
Milan, Italy
The highly anticipated VOGE DS900X made its official debut, introducing a large displacement touring motorcycle with German engineering pedigree for an even more thrilling riding experience.
September 2024
Announced Wu Lei as the global brand ambassador
November 2024
Milan International Motorcycle, Cycling and Scooter Expo (EICMA2024)
Milan, Italy
VOGE has debuted the brand new VOGE DS800 Rally，Which features both off-road and adventure functions，it has amplified the joy of riding in the big displacement era，the ability of manufacture high-end products has been recognized by more people again.