Beauty Without Boundaries
We started House of Seoul in 2023 with a simple mission: bring global skincare home. Co-founders Hamdi Mohamed and Sahal Warsame combined their passion and vision to create more than a store; it’s a space where beauty is personal, thoughtful, and globally inspired. With a deep respect for Korean and Japanese beauty traditions and the brilliance of Makari skincare, we created something the Midwest hadn’t seen before: a place where every skin story is welcome.
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Making world-renowned skincare products from Seoul, Tokyo, and beyond accessible to everyone.
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Curious Souls. Conscious Shoppers. Confident Glow.
Our ideal customer knows that skincare is more than just a product; it’s a ritual. They might be:
- A first-time visitor at the Mall of America
- A Twin Cities local building their routine
- A Midwest road-tripper curious about K- and J-beauty
- A skincare enthusiast who values clean ingredients, heritage, and results
No matter where they are in their journey, they’re intentional, curious, and looking for a glow that feels like home.
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Best Korean Skincare Brands You Need to Try for Radiant Skin
Korean skincare is no longer a secret. With its science-backed ingredients, multi-step routines, and focus on prevention, K-beauty has taken the global skincare world by storm.
Why Cruelty-Free Korean Skincare Is Gaining Popularity
Several factors are driving the rise of cruelty-free Korean skincare
Japanese Skincare Routine for Beginners: The Art of Radiant Simplicity
The Japanese skincare routine is renowned worldwide for its elegant simplicity, time-tested rituals, and skin-first philosophy.
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