About Us
About Us
Skincare That Speaks Your Language
House of Seoul is more than a boutique; it’s a celebration of culture, care, and clean beauty. Founded in 2023 by Hamdi Mohamed and Sahal Warsame, we bring the best of Korean, Japanese, and Makari skincare to our community, from our storefront at the Mall of America to skincare lovers across the U.S.
Our boutique features:
- Premium Korean, Japanese, and Makari skincare
- Glow Kits: curated routines from cleanser to sunscreen
- Makeup essentials and everyday beauty rituals
- AI-powered skincare quiz to match products with your skin’s needs
- A hybrid experience: shop in-store or online, glow from anywhere
Unlike online-only retailers, we invite you to see, touch, and test, then shop again from anywhere across the U.S.
Why Choose Us
Where Culture Meets Confidence
At House of Seoul, we don’t just sell skincare, we connect you to it.
Here’s what sets us apart:
- Curated Beauty: We offer only the most trusted Korean, Japanese, and Makari skincare, each selected for real results and clean ingredients.
- Personalized Rituals: Our AI-powered quiz takes the guesswork out of glowing by matching you with products that fit your skin and lifestyle.
- Hybrid Experience: Visit us in person at the Mall of America or shop online from anywhere; your perfect routine is always within reach.
- Purpose-Driven: From our founder-led team to our local roots, every order is packed with care, passion, and pride.
- Authenticity First: We believe in quality over quantity, education over trends, and skincare that honors heritage and empowers confidence.
Because you deserve more than a product, you deserve skincare with soul.
